Interactive video elements are making a splash in digital marketing. With 90% of marketers reporting increased sales with interactive video, it’s a good time to hop on the hot trend.
Interactive videos are distinct from regular videos since they allow users to engage actively with the content.
No matter what form they take, interactive videos are sure to grab your audience’s attention and keep them engaged from start to finish.
With so many different interactive video software on the market, it can be challenging to know which software is right for you. We’ve compared 37 of the best interactive video software platforms with COTU to help you decide quickly and confidently.
Table of Contents
Criteria For Comparing Interactive Video Software
Choosing The RIGHT Interactive Video Platform For You
Best For Support
Easiest To Use
Advanced Features
Best For Analytics
Most Versatile
How To Get Started With Interactive Videos Using COTU
Criteria For Comparing Interactive Video Software
In the future, interactive videos are going to be more and more significant in content marketing. More than 85% of marketers intend to create more interactive videos in the future. In order to evenly compare these 37 software options, we looked at a few key criteria:
- Branding: Can users brand their videos with their own logos and colors?
- Embedding: Can users easily embed interactive videos into other platforms? For this comparison, we highlighted software that offer embedding codes for easy sharability.
- Demo: Is a demo available where users can learn how the software works before buying it?
- Free Trial: Does the software offer a free trial so users can test it before committing?
- Support Team: Is a dedicated support team available to help users with any issues they may have? What is the level of support available to them?
Choosing The RIGHT Interactive Video Platform For You
No single interactive video platform will have every feature. You should choose the software that best supports your goals and fulfills your requirements. These are some points you should consider when selecting a platform:
- Features: Does the platform have all the necessary interactive features to achieve your goals? Do you need a platform that allows you to stitch multiple videos into stories, experiences, or journeys? Or are you looking to add clickable links and product cards to your videos to make it easier for your customers to find your product pages?
- Non-Intrusive: According to COTU research, “The functionality where if you click on a link and it completely takes over the screen can cause some friction because the viewer wants to continue watching the video, but then they have to pause and click out. That’s too many clicks.” This means that you should choose software that allows you to add links and products in a non-intrusive way.
- Pricing: Keep an eye on the software price and the value you can get from it. First, the software needs to be within your budget. Second, remember that you get what you pay for, so don’t be afraid to invest in a quality platform.
- Sharability: How many sharing options does the software have? Will you get a custom link or an embed code? More sharing options will make video distribution easier for you.
- Analytics: Does the software have robust analytics and is it tracking the right things? According to Annie Hinners, Interactive Video Expert, a useful analytics feature should track at least the following three indices:
- Engagements (e.g., expanding product cards to learn more).
- Clickthroughs (e.g., clicking the product CTA button to reach the landing page).
- Campaign And Product Performance Comparisons (e.g., tracking which products and campaigns outperform others).
| Comparison Of Prominent Interactive Software From Each Category | ||||
| Name | Starting Price | Unique Features | Demo | Category |
| COTU | TBD | – Hands-On Support – Research-Based Product – Enhanced Tracking And Analytics |
Yes | Best For Support |
| Wootag | $25/month | – Compatible with Google interactive ads – Multi-platform compatibility – Doesn’t require coding knowledge |
No | Easiest To Use |
| Engajer | $49/month | – Advanced analytics – Dedicated ecommerce plugin – Customizable customer experience through coding |
Yes | Advanced Features |
| Pirsonal | $149/month | – 3,000+ integrations – Custom editing options – Personalize landing pages and CTAs |
Yes | Best For Analytics |
| Videopath | Custom Price Plans | – Full-service video production – Extensive customization – Accessible on all platforms |
Yes | Most Versatile |
No software can do everything for you, so you should choose software that ticks the most boxes for your needs and goals. With this in mind, here’s our comparison of the 37 best interactive video platforms.
1. COTU
COTU is a robust platform that provides users with interactive, shoppable video solutions to help brands reach customers where they’re at and engage with their products. The platform allows users to easily tag products in videos, assign pricing, and create clickable videos.
The software is best for e-commerce brands that cater to customer experiences in apparel, home design, food products, sports and outdoor gear, etc.
Here are a few features that make COTU stand out from the market.
- Product based on research: The company conducted extensive research to learn exactly what users want in interactive video technology.
- More functions beyond “click to shop”: The platform includes elements like clicking to learn more about a person, place, or thing.
- Enhanced tracking and analytics: Users can track how people interact with their videos and products to help them make better decisions in future campaigns. The data includes audience engagement and clickthroughs, among others.
- Hands-on support: The COTU support team is ready to help you at each step. They’re always receptive to feedback, negative or positive, and listen to their customers so they can help them better. They take the time to understand your pain points and support each business to get the most out of COTU.
2. Adventr
Adventr is a platform that marketers can use to design, distribute, and analyze interactive video content. The platform specializes in storytelling features that allow viewers to choose their own adventure.
It’s a live streaming software that allows video monetization through ads and broadcast recording. You can also access audience analytics in real-time, including where they’re watching from and the devices they’re using. You can use this data to customize your message delivery further to suit your customers.
| COTU Starting Price: TBD | Adventr Starting price: Free | |
|---|---|---|
| Website | cotu.tv | adventr.io |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Knowledge base |
3. Thinglink
Thinglink is a platform that maximizes interactivity for marketing, communications, education, e-learning, and corporate training. With Thinglink, you can place tags that can help you build virtual tours, interactive infographics, and effective marketing. Tag placement features can help you easily design a professional video that sells. With the same feature, you can also create an animated brand story, product tour, and shoppable videos.
| COTU Starting Price: TBD | Thinglink Starting price: $25/month | |
|---|---|---|
| Website | cotu.tv | thinglink.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Help Center |
4. Adobe Captivate
Adobe Captivate is a product of Adobe Creative Cloud that offers basic interactive video features for beginners. With Adobe Captivate, you can embed links and add overlays and bookmarks to transform your videos into interactive ones. The platform also offers remediation actions that allow viewers to go back and change their choices.
| COTU Starting Price: TBD | Adobe Captivate Starting price: $34/month | |
|---|---|---|
| Website | cotu.tv | adobe.com |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Learning Hub |
5. Blue Billywig
Blue Billywig helps you connect with your audience by converting your video viewers from passive spectators to engaged users through interactive video elements and live shopping. You can also create personalized content relevant to every viewer and let them download content directly from the video.
A wide range of monetization options, continuous product updates, and an improved analytics dashboard allows you to maximize your revenue. If you’re feeling lost at any stage, you can get professional support from their team.
| COTU Starting Price: TBD | Blue Billywig (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | bluebillywig.com |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Help Center |
6. Cinema8
Cinema8 is an intuitive e-commerce solution that offers many interactive features you can add to a video, like forms, questions, dynamic images, and HTML. You don’t need any coding experience to use it. Cinema8 also supports linear and 360° videos to increase user engagement. The platform provides analytics to help you have a complete view of your video’s performance through data, charts, and graphics.
It has an extensive knowledgebase along with 24/7 on-call support, resources, community forums, guides, and research to help broaden your knowledge.
| COTU Starting Price: TBD | Cinema8 Starting price: $249/month | |
|---|---|---|
| Website | cotu.tv | cinema8.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Knowledgebase |
7. Stornaway
Stornaway is a platform designed to create interactive video experiences without coding or heavy production. It’s easy to use and most suitable for marketing, training, teaching, learning, and other business-related activities. You can also use the platform to produce film, TV, and gaming projects.
Some notable features include clickable hotspots for shoppable videos, 360-degree video stories, and the ability to add countdown timers. You can embed these videos on your website and link them on social media with one click.
| COTU Starting Price: TBD | Stornaway Starting price: Free | |
|---|---|---|
| Website | cotu.tv | stornaway.io |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Video Tutorials |
8. Wootag
Wootag offers a suite of tools that make adding clickable tags, tracking, analytics, and more simple and easy. It also provides drag-and-drop functionality for easy publishing on all social media platforms, regardless of your level of expertise. You can also use Wootag for Google interactive display ads.
Though you can add limited interactive features with Wootag, it offers a free trial of up to five videos, so there’s no risk in trying it out yourself.
| COTU Starting Price: TBD | Wootag Starting price: $25/month | |
|---|---|---|
| Website | cotu.tv | wootag.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Contact Form |
9. Firework
Firework is a global solution for all conversion-driven media, including live streaming, shoppable videos, ads, etc. With Firework, you can create interactive experiences synced with your e-commerce store so that viewers can shop for your products directly from the video.
The platform also offers live streaming, 1-click checkout, and video personalization.
| COTU Starting Price: TBD | Firework Starting Price: $2499/month | |
|---|---|---|
| Website | cotu.tv | Firework.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Resources |
10. Wyzowl
Unlike all the other software for interactive videos, Wyzowl is a half-service, half-platform hybrid video production company. The good thing is that they take care of all the complex tasks; the downside is that you can’t make the content yourself. Instead, you’ll hand the creation off to its animated video production team.
If you don’t want to do the heavy lifting, Wyzowl is perfect for you. However, if you’d like more control over the process, you should choose some other interactive video software.
| COTU Starting Price: TBD | Wyzowl (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | wyzowl.com |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Contact Form |
Also Read: Check out the 100 best examples of interactive videos.
11. Vudoo
Vudoo focuses on shoppable interactive videos with hotspots and clickable links in the video. It’s a feature-rich platform that is easy to use. You can create shoppable videos quickly without any knowledge of coding or previous experience.
The platform uses two-factor authentication and data encryption to keep your information safe. WCAG 2.1 AA certification means your video made through Vudoo will be accessible to all. Moreover, its intelligent tracking system gets you real-time analytics which can bring you intelligent audience insights such as their watch time, clicks, interaction rate, and geo-location.
| COTU Starting Price: TBD | Vudoo (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | vudoo.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Help Center |
12. Klynt
Klynt is an excellent software for interactive storytelling, whether you want to make news reports, documentaries, or videos for e-learning. Visual storytellers can use Klynt to create rich and interactive narratives with a mix of videos, photos, audio clips, texts, and hyperlinks for engaging storytelling. Additionally, it has a mind map feature for easy storyboarding.
Klynt is quite popular among journalists, filmmakers, web designers, and teachers who use the application for news portals, film production companies, web agencies, and universities.
| COTU Starting Price: TBD | Klynt Starting Price: €499/month | |
|---|---|---|
| Website | cotu.tv | klynt.net |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Tutorials |
13. PlayPosit
PlayPosit is an online learning environment with an interactive e-learning tool. It’s best for teachers who want to make engaging videos with time-embedded activities. You can add images, audio clips, equations, and more with its tool. PlayPosit also streamlines the grading system for the students.
| COTU Starting Price: TBD | Playposit Starting Price: $300/year | |
|---|---|---|
| Website | cotu.tv | go.playposit.com |
| Branding | Yes | Yes |
| Embedding | Yes | No |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Resources |
14. Smartzer
Smartzer is a powerful yet easy-to-use platform that allows you to create shoppable videos and product tags. With Smartzer, you can add buy buttons, product links, learn more buttons, and other interactive elements directly into your video so viewers can engage with your products while they watch.
You can also use Smartzer to create dynamic product tags that change based on the viewer’s location, so they always see relevant information. Built-in analytics lets you track your video performance and optimize content to increase sales and engagement.
| COTU Starting Price: TBD | Smartzer (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | Smartzer.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Contact Form |
15. Engajer
Engajer is a company that allows you to build an interactive video tree through branching questions, so your viewers can decide which path they want throughout the video.
The platform also offers robust features like an e-commerce plugin. Moreover, Engajer also empowers you with data through macro analytics, individual analytics, and potential client ranking. Moreover, you can use coding to customize your customer experience.
| COTU Starting Price: TBD | Engajer Starting price: $49/month | |
|---|---|---|
| Website | cotu.tv | engajer.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Contact Form |
16. EKO
Eko specializes in creating shoppable videos where you can easily add questions, polls, links, and other engagement elements directly into your video. You can also use Eko to create branching narratives so viewers can choose their own adventure. Plus, you can personalize your videos and discuss your ideas with Eko’s creative team. Overall, Eko is best for people with previous experience and some video editing skills.
| COTU Starting Price: TBD | Eko Starting Price: $229/month | |
|---|---|---|
| Website | cotu.tv | eko.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Developer Support Center |
17. VideoAsk
Level up your customer engagement with VideoAsk, where you’ll get the tools to build relationships with your market proactively. Instead of the usual marketing and sales elements you’ll use for lead engagement, VideoAsk allows you to send video messages using clickable CTAs for easy responses.
Using the same messaging feature, you can also create surveys to receive customer insights and add forms to collect their email addresses. Moreover, you can have an after-sales video to get recorded testimonials from your customers, providing you with more marketing content.
| COTU Starting Price: TBD | VideoAsk Starting price: Free | |
|---|---|---|
| Website | cotu.tv | videoask.com |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Knowledgebase |
18. Touchcast
Touchcast is a metaverse-focused video platform that lets you embed PDFs and links and add captions. You can also create live videos with Touchcast, something most video platforms don’t allow. Its analytics feature can give you performance insights so you can review and make necessary changes.
Touchcast is best suited for those interested in interactive live events and studio production, and it comes with a significant price tag. Moreover, with Touchcast, you cannot apply the usual advanced features like hotspots and tagging.
| COTU Starting Price: TBD | Touchcast Starting price: $25,000 | |
|---|---|---|
| Website | cotu.tv | touchcast.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Resources |
19. DilogR
With DilogR, you can create interactive videos with questions, surveys, polls, quizzes, and more. You can also generate dialogues with your customers and track their engagement levels for in-depth analysis. It can help you engage your customers better, segment them, make personalized suggestions, and get valuable insight for pre-targeted and re-targeted recommendations.
| COTU Starting Price: TBD | DilogR Starting Price: $99/month | |
|---|---|---|
| Website | cotu.tv | dilogr.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Knowledgebase |
20. Viewbix
Viewbix is an interactive video platform for creating powerful on-demand and live video advertisements. You’ll get actionable analytics, cross-platform distribution, and integrated CTA buttons to connect with your target audience holistically. Moreover, you’ll see what messages resonate with the viewers and know how to leverage that data for an effective video experience.
| COTU Starting Price: TBD | Viewbix (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | corp.viewbix.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Contact Form |
Also Read: Check out the latest interactive video statistics and trends for 2023.
21. Pirsonal
With its custom editing options, you can make unique videos with personalized messages for customers. Pirsonal’s interactive video player integrates with more than 3000 tools for marketing and sales automation. You can also make dynamic landing pages and personalized CTAs for interactive videos. Moreover, its tracking software offers individualized analytics about your lead’s viewing behavior so that the sales team can tailor their strategy based on user activity.
| COTU Starting Price: TBD | Pirsonal Starting Price: $149/month | |
|---|---|---|
| Website | cotu.tv | https://pirsonal.com/ |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Knowledgebase |
22. Dot.vu
Dot.vu is a platform that allows you to create interactive content, such as marketing games, interactive virtual tours, and interactive infographics, to engage, entertain, and educate clients.
With Dot.vu, you can access valuable features like project creation, ready-to-use templates, and a drag-and-drop editor. You can also track KPIs through its dashboards, get reports and collect zero- and first-party data for better customer insights.
| COTU Starting Price: TBD | Dot.vu Starting price: $6,895/year | |
|---|---|---|
| Website | cotu.tv | dot.vu |
| Branding | Yes | Yes |
| Embedding | Yes | No |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support | Hands-On Support Team | Help Center |
23. Kerv
Kerv generates precise metadata to create compelling user experiences for your brand and audience. Kerv’s technology uses artificial intelligence (AI) and machine learning for deeper user engagement, better performance, and increased time spent with your brand.
Real-time feedback on how well the viewers engage with objects in the video is also possible. Kerv uses the latest technology to identify objects, unique elements, and scenes in all your videos.
| COTU Starting Price: TBD | Kerv (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | kervit.com |
| Branding | Yes | No |
| Embedding | Yes | No |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Resources |
24. Edpuzzle
Edpuzzle is an interactive platform designed for teachers. With Edpuzzle, you can add interactions and voiceovers to existing Youtube videos and distribute them to students. After that, you can see your video’s engagement through instant feedback and tailor content to your students’ needs.
| COTU Starting Price: TBD | Edpuzzle Starting price: Free | |
|---|---|---|
| Website | cotu.tv | edpuzzle.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Resources |
25. ClickView
ClickView is an interactive video company for teachers and students. It has the tools for teachers to create immersive activities for their students. Teachers can also get insight into student engagement from the analytics running in the background. They can also integrate the videos with a learning management system (LMS) for a seamless user experience.
ClickView also has a built-in video library, questions to help teachers prepare their lessons, and a mobile app for students to stay connected at any time of the day.
| COTU Starting Price: TBD | ClickView (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | clickvieweducation.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Help Center |
26. Hihaho
Hihaho is a video company that helps you create interactive videos regardless of your purpose and domain. With Hihaho, you can add more than 20 interaction types, such as clickable buttons, pop-up menus, iFrames, questions, ratings, scroll texts, etc. It’s compatible with many video platforms, and you can also copy and paste Hihaho interactions and auto-transcribe videos into many languages.
Moreover, Hihaho tracks all relevant data about your viewers and analyzes their behavior. It also has an extensive knowledge base to reduce the learning curve.
| COTU Starting Price: TBD | Hihaho Price: Free | |
|---|---|---|
| Website | cotu.tv | hihaho.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Knowledgebase |
27. Nearpod
Like PlayPosit, Nearpod is an e-learning platform with real-time insights into your students so that you can monitor their performance and progress. It helps you create online video lessons for elementary and secondary schools via interactive slides, gamified learning, formative assessment, and other activities.
What’s great with Nearpod is that you can either upload existing videos from YouTube or BBC Worldwide or use its powerful templates to create your own lessons.
| COTU Starting Price: TBD | Nearpod Free | |
|---|---|---|
| Website | cotu.tv | nearpod.com |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Help Center |
28. Videopath
Videopath’s goal is to inspire curiosity with video for advertisers, journalists, educators, and digital producers. Its solution is carving a path toward full-service, software-defined video production.
With Videopath, you can create interactive videos with CTA buttons, time markers, and overlays. Plus, you can display your website, comments, and social streams within the video player to keep the viewer engaged. Videopath provides detailed customization and will work on all browsers and devices.
| COTU Starting Price: TBD | Videopath (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | videopath.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | FAQ |
29. Luma1
Luma1 is an excellent video software for producing, managing, and delivering content. It combines interactive video data with creative videos to drive business results, where you’ll get tons of advanced and technical features to use. It can translate your transcribed video and change the voiceover into 40 languages. Luma1 is suitable for creating content related to the environment, health and safety, standard operating procedures, and onboarding content.
| COTU Starting Price: TBD | Luma1 Starting Price: $395/month | |
|---|---|---|
| Website | cotu.tv | luma1.com |
| Branding | Yes | Yes |
| Embedding | Yes | No |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Call |
30. GuidingTube
GuidingTube is an innovative video platform with video creation and management ability. You can add buttons to allow viewers to choose the voiceover language, get more info, start onboarding or learn more about a product or service. You can also add text fields for getting audience input and menus to offer more options to the viewers. You can create interactive videos for training, recruitment, and marketing.
You can purchase a license from GuidingTube to access its comprehensive platform, where interactive videos are only a small (but powerful) portion of its offerings.
| COTU Starting Price: TBD | GuidingTube Starting Price: $500 | |
|---|---|---|
| Website | cotu.tv | guidingtube.com |
| Branding | Yes | Yes |
| Embedding | Yes | No |
| Demo | Yes | Yes |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Knowledgebase |
31. Exaltive
Exaltive helps businesses connect and engage with prospects, customers, and employees through interactive video content. The platform is easy-to-use with its simple, intuitive interface. With Exaltive, you can fully customize the interaction points, including forms and contact data, and use branching to give your viewers a choice-based experience. Add to that, it has versatile branding, hosting, and marketing solutions.
| COTU Starting Price: TBD | Exaltive Starting Price: 199/3 Months | |
|---|---|---|
| Website | cotu.tv | exaltive.com |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | FAQs |
32. Kaltura
Kaltura (formerly called Rapt) is an interactive video software offering choice-based features and on-demand video solutions. The software supports virtual events, video messaging, meetings, and native apps for TV and mobile.
Kaltura is compatible with mobile and laptop devices and supports various networks. As a result, viewers can see your interactive video on most preferred platforms. It has an easy drag-and-drop solution to add interactive links and buttons. It also collects and organizes in-depth performance analytics in the background.
| COTU Starting Price: TBD | Kaltura (Custom Price Plans) | |
|---|---|---|
| Website | cotu.tv | corp.kaltura.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Resources |
33. Verse
Verse is an all-in-one interactive video software with well-rounded features, including a fun Q&A option. You can also have clickable tags and hotspots, 360° and vertical videos, slideshows, and clickable chapter timelines. Moreover, Verse allows branching.
Verse is an excellent choice for most, although its pricing model might not be ideal for some. For example, its basic tier comes with limits that aren’t negotiable for most brands (e.g., no commercials, no analytics integrations, and only 60 minutes of video upload monthly). There’s no free trial or demo, so you can’t test it before paying.
| COTU Starting Price: TBD | Verse Starting price: $100/month | |
|---|---|---|
| Website | cotu.tv | verse.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Contact Form |
34. H5P
H5P (part of Joubel) is an open-source software to create and share interactive videos via your website and social media platforms. It offers interactive templates and more than 10 video features, where you can include things like clickable quizzes, links, labels, time-triggered hotspots, and drop-down menu tables.
H5P is one of the most diverse software with many functions for producing videos. However, its installation does get a bit complex, where you’ll have to either install a plugin or purchase it as a SaaS solution (so you won’t install it on your own server). H5P’s language is also slightly different, so the learning curve is steep.
| COTU Starting Price: TBD | H5P (Custom Price Plan) | |
|---|---|---|
| Website | cotu.tv | h5p.org |
| Branding | Yes | No |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | Trial |
| Support Team | Hands-On Support Team | Forum |
35. Spott
Spott is enterprise-level software that allows users to create multiple types of interactive content, such as videos, images, PDFs, catalogs, and 360-degree media. With Spott, you can adjust the content and links of your interactive layers and customize the look of your content to resemble your brand or product. The platform is best for e-commerce companies and product sales.
| COTU Starting Price: TBD | Spott Starting Price: $99/month | |
|---|---|---|
| Website | cotu.tv | Spott.ai |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Knowledgebase |
36. Mindstamp
Mindstamp is an all-rounder for creating interactive, engaging video content. The platform offers many features suitable for sales and marketing, such as adding questions, polls, links, and CTAs directly into your video.
You can also personalize your videos with viewer-specific notes and buttons based on your existing CRM contact records. With this, you can dynamically change the content and focus of your videos to match your customer’s viewing interests to encourage engagement.
| COTU Starting Price: TBD | Mindstamp Starting Price: $29/month | |
|---|---|---|
| Website | cotu.tv | Mindstamp.io |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | Yes |
| Free Trial | In Beta | Yes |
| Support Team | Hands-On Support Team | Help Center |
37. Wirewax
Wirewax is one of the oldest interactive tools on the market and is now part of the Vimeo company. With Wirewax, you can work on an aesthetically pleasing dashboard and user-friendly interface. Plus, it offers many interactive actions, such as static and movable hotspots, and the option to automatically pause the video once you click on a link in it.
Wirewax caters mainly to e-commerce businesses, but you can also use it to create how-to videos and educational content. However, it’s pricier compared to other interactive software with similar functionalities.
| COTU Starting Price: TBD | Wirewax Starting price: $35,000/year | |
|---|---|---|
| Website | cotu.tv | wirewax.com |
| Branding | Yes | Yes |
| Embedding | Yes | Yes |
| Demo | Yes | No |
| Free Trial | In Beta | No |
| Support Team | Hands-On Support Team | Knowledge Center |
How To Get Started With Interactive Videos Using COTU
COTU makes it easy for you to get your message out there and connect with your target audience. Its easy-to-use platform lets you create and share interactive videos with your audience. Even if it’s your first time creating an interactive video, COTU’s got you covered.
Here’s a brief rundown of how to create an interactive video with COTU:
Step 1: Upload Your Video
Take your campaign to the next level by uploading your video and related products to your COTU catalog. You can launch your campaign with just a few clicks and make a difference. To keep things simple, COTU doesn’t allow you to edit the video in its interface, so make sure you’re happy with the video before uploading it.
Step 2: Configure Your Customer Experience
You can use drag and drop to add product cards at any point in the video. You can also use branding colors and add a logo to the video. There’s no coding involved, and you can add all the elements through COTU’s easy-to-use interface.
Step 3: Publish Your Custom COTU Link
Once you’re happy with the customer experience, preview the video and publish it. You will get a unique COTU link to share the video with your followers. You will also get an embed code and a QR code to maximize the distribution of your video.
Step 4: Track Your Results
Once you’ve shared your video, you can sit back and relax. The tracking system will work in the background and gather analytics for your video. Besides measuring the usual parameters like views and drop-offs, COTU also measures clickthroughs and engagements.
Hinners explains, “Tracking gives brands an ability to understand what their customers want and have the ability to invest better into future products or campaigns based on personalized and targeted feedback from the COTU software.”
There are a variety of software platforms that offer different interactive features to create interactive experiences online. No software is perfect, so it’s best to consider your needs and objectives when choosing the right one for your business.
We recommend COTU for businesses that want to increase sales and enhance customer experience through interactive shoppable videos. The platform is easy to use, offers a variety of features, and comes with built-in analytics to track your video’s performance. Plus, it doesn’t require coding knowledge, so that you can start immediately.
If you want to know more or see the software in action, you can book a demo today and see how COTU can make your campaign successful!