Video ads have come a long way—from their humble beginnings as linear television commercials to dynamic, interactive experiences. Thanks to technology, consumers have transitioned from passive viewers to active participants, creating a more direct and meaningful connection with brands. No wonder video is the number one media used in content marketing strategies. With 14 years … Continued
Think of the time it takes to close a sale on an automotive product—especially luxury vehicles. Finding the right leads, encouraging them to come in and see the product, convincing them your product is superior to the competition, and awaiting financial paperwork … it can feel daunting. What if there was a way to shorten … Continued
Product videos are known for capturing audience attention more effectively than any other type of content. Research shows that 84% of shoppers admit to buying a product after watching a product video by a brand. These results can be further improved by making your product videos interactive. This is because interactive videos outperform regular videos … Continued
As the bedrock of digital marketing, the marketing sales funnel has been used to attract leads, nurture them, and convert them into loyal brand advocates since its invention in 1898. Due to technological advancements and their resultant changes in consumer expectations, the sales funnel has transformed from a linear process to an omnichannel loop of … Continued
The importance of product videos in e-commerce sales is undeniable. According to Hubspot, 94% of people rely on explainer videos to understand products or brands better, whereas 84% watch videos to decide whether or not to purchase. Therefore, it’s hardly surprising that 99% of marketers plan to keep using videos in their ad campaigns. This … Continued
Consumers prefer videos to get help with their buying decisions, making video marketing an essential tool for every business. In fact, 78% of people admitted to being convinced to buy a product after watching a video. Using video in your marketing strategy can boost conversions by 86% compared to text-based content or images. Still, there’s … Continued
Imagine that you just posted a video for your company online. A lot of work went into that video—the creative, the storyboard, the whole production process. It took a lot of work. You’re hopeful that it will gain traction and bring a strong ROI for the company. But, do you know how viewers are responding … Continued
Even though interactive video is somewhat of a newcomer in the history of video marketing, the market is ripe for adopting it as the go-to strategy for increased engagement and sales. In e-commerce businesses, where conversion is the ultimate measure of success, interactive video can play a pivotal role in helping people make a decision … Continued
Interactive video can convert customers faster by reducing the time between discovery and action. Using a typical marketing funnel, it can take an average of seven touchpoints for a customer to convert. Interactive video significantly shortens the buyer’s journey. This is because the distance from discovery to decision and, ultimately, conversion can be completed in … Continued
Adding clickable links to videos can transform your customers’ passive viewing experience into a highly engaging interactive encounter. Interactive content can increase user activity by 591% and purchase intent by 9X. To add clickable links to your videos, you could use a mainstream video hosting platform like YouTube or opt for a more dedicated interactive … Continued
Online video consumption has increased by 121% since 2019, prompting more advertisers to invest in video advertising. Easy accessibility and immediate consumption make videos a powerful and popular marketing tool. Yet, it has become increasingly challenging for brands to compete for attention in overcrowded digital marketplaces. Enter the interactive video ad. As a form of … Continued
About 88% of respondents to a recent survey admitted to purchasing products after watching a brand in a video. That’s hardly surprising—ever watched a movie and felt the urge to buy the products used by your favorite characters? That’s how BMW got $240m in sales with Bond, and Red Stripe saw a 53% sales hike … Continued
A personalized interactive video goes one step beyond adding interactive elements for viewers to engage with. A personalized interactive video gathers unique data from viewers in non-intrusive ways and then uses that data to tailor their experiences. For example, gathering data on what types of products a person clicks on, then sending a unique email … Continued
An interactive video allows the viewer to engage directly with its contents instead of simply being able to click play or pause. For example, in an interactive shoppable video, viewers can click on the product cards to learn more about the product or to buy it right within the video. In this way, interactive videos … Continued
It seems only yesterday that click-and-shop replaced the giant malls for average American consumers. Yet here we are again, at the pinnacle of evolution in e-commerce, as shoppable videos make it even easier for consumers to buy their favorite products without hopping all over the internet. No wonder e-commerce sales are predicted to reach $6.5 … Continued
Video is a powerful medium for promoting your brand. Add an interactive element to it, and you have the perfect way to reach and engage your target audience. Think of shoppable videos as online store windows where you can instantly learn more about any product. Consumers save time by clicking on the products they want … Continued
An interactive video lets viewers actively engage with the content while watching it. For example, in an ecommerce shoppable video, viewers can click on the products right in the video to learn more about them. This is unlike a regular passive video, where they can only press play or pause the video. So, why create … Continued
Interactive video elements are making a splash in digital marketing. With 90% of marketers reporting increased sales with interactive video, it’s a good time to hop on the hot trend. Interactive videos are distinct from regular videos since they allow users to engage actively with the content. No matter what form they take, interactive videos … Continued
Shoppable videos are entirely changing how consumers make their online purchases, providing incredible opportunities for you to boost your ecommerce sales. These interactive videos allow customers to click on products directly in the video to either get more details or add them to their cart. This significantly simplifies the customers’ buying journey. A simple buyer’s … Continued
Shoppable video allows viewers to click on products directly within the video to get more details on the products and to add them to their shopping carts. All this can be done without interrupting the shopper’s viewing experience since they don’t need to pause or leave the video. This offers tremendous benefits to your ecommerce … Continued
Interactive videos are an innovative way for brands to create engaging content for marketing campaigns or promotional material. About 66 percent of consumers prefer to watch a video about a product rather than read text. In addition, videos incorporating interactive options have 3x longer viewing time, 2x the number of conversions, and 14x the number … Continued
Shoppable video has taken off in the last few years, and its usage is expected to grow exponentially. Customers love shoppable videos because they can learn more about featured products and buy them directly from the video. They no longer need to pause the video and fumble around the internet to find the products that … Continued
Shopping trends may come and go, but the use of videos in ecommerce is not only here to stay; it’s evolving in new and exciting ways. Nobody can deny the importance of video as part of the shopping experience. In fact, for the third consecutive year, video is the number one type of content used … Continued
Interactive content is any piece of content that allows your audience to interact actively with it instead of passively reading, watching, or listening. For example, an infographic with clickable buttons or drop-down menus, or shoppable videos with links embedded right into the content. Why should this matter to you? According to the Lead Generation Benchmark … Continued